BFCM 2024 has been prosperous for ecommerce brands. We observed that online retail has fully recovered from the softening demand in 2023 and early 2024, and is trending upwards with strong momentum.
There’s a popular belief in the Ecommerce community that high quality creatives are all that a successful ad campaign needs. But in practice, it is unwise for Ecommerce businesses blindly trust ad platforms.
Fortunately, brands can use data science to overcome these challenges.
